How to Create a Marketing Funnel Campaign

Creating an effective marketing funnel campaign is key to getting the most out of your advertising budget. The goal of this type of campaign is to target potential customers and move them down the sales funnel from awareness to purchase. To do this, it’s important to identify the different stages of the customer journey and create content that engages and encourages each step of the process. 

One great strategy for doing this is Influicity’s Marketing Funnel Strategy. This involves identifying four main stages of the customer journey: Awareness, Consideration, Purchase and Loyalty. For each stage, you create content to engage customers and guide them along their journey towards purchase. 

For the Awareness stage, use content that creates interest in your product or service. This could be anything from blog posts or videos to case studies or product demos.

In the Consideration stage, create content that answers any questions potential customers may have about your product or service. This could include comparison charts, reviews or pricing information. 

In the Purchase stage, create content that helps to convince customers to make the final purchase decision. This could include personalized messages, special discounts or limited-time offers.

Finally, in the Loyalty stage, create content that rewards customers who have made a purchase and encourages them to continue using your product or service. This could include rewards points, customer appreciation events or additional discounts. 

By following Influicity’s Marketing Funnel Strategy, you can create an effective marketing funnel campaign that will help you target potential customers and move them along the sales funnel towards purchase.